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Marketing plans : how to prepare them, how to use them 5th ed.
Author
McDonald, Malcolm
Additional Author(s)
-
Publisher
Amsterdam: Elsevier , 2004
Language
English
ISBN
0750656255
Series
-
Subject(s)
MARKETING-MANAGEMENT
MARKETING
MARKETING-PLANNING
Notes
Index: p. 625-630
Abstract
-
Physical Dimension
Number of Page(s)
xix, 630 p.
Dimension
25 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02405/05
- 658.8 McD M
Library - 7th Floor
Available
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