Market segmentation : How to do it how to profit from it

Author

• McDonald, Malcolm

Additional Author(s)

-

Publisher

Oxford: Elsevier Butterwooth-Heinemann, 2004

Language

English

ISBN

0750659815

Series

-

Subject(s)

• MARKET SEGMENTATION
• MARKETING

Notes

Index: p. 453-465

Abstract

-

Physical Dimension

Number of Page(s)

xxv, 465 p.

Dimension

25 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00139/05	- 658.802 McD M	Library - 7th Floor	Available