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Market segmentation : How to do it how to profit from it

Author
  • McDonald, Malcolm
Additional Author(s)
-
Publisher
Oxford: Elsevier Butterwooth-Heinemann, 2004
Language
English
ISBN
0750659815
Series
-
Subject(s)
  • MARKET SEGMENTATION
  • MARKETING
Notes
Index: p. 453-465
Abstract
-
Physical Dimension
Number of Page(s)
xxv, 465 p.
Dimension
25 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00139/05- 658.802 McD MLibrary - 7th FloorAvailable

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