Services marketing : integrating customer focus across the firm 3rd ed.

Author

• Zeithaml, Valerie A.

Additional Author(s)

• Bitner, Mary Jo

Publisher

New York: 2003

Language

English

ISBN

0071199144

Series

-

Subject(s)

• CUSTOMER SERVICES
• MARKETING
• SERVICES INDUSTRIES-MARKETING

Notes

-

Abstract

Index: p. 661-668

Physical Dimension

Number of Page(s)

xx, 668 p.

Dimension

25 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02743/04	658.8 Zei S	-	Available