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Library's collection Library's IT development CancelThis thesis is an analysis of figures of speech
used in the body care advertisements. The writer
chooses this topic because as an audience, the writer
sees the body care advertisement which used figures of
speech in its language and that advertisement arouses
the audience curiousity to buy the product. This
condition encourages her to observe further about the
using of figures of speech in the language of body care
advertisements. The writer uses Perrine's theory to
analyze the data and she also applies the theories
about discourse, sociolinguistics and television
advertisements in order to support this thesis. In
getting the data, the writer uses tape recording. The
writer records all of the body care advertisements
broadcasted on every channel as the data to be
observed. They are the advertisements of soap,
shampoo, tooth paste, powder, moisturizer and whitening
and the channels are RCTI, SCTV, TPI, AnTeve and
Indosiar. Finally, in analyzing the data the writer
finds five figures of speech used in the language of
body care advertisements and the most often used
figures of speech is personification. As a social
creature who needs language to interact in society,
which use personification better than other figures of
speech because it considers things as human being. It
means that personification can arouse the audience's
curiousity better than others.