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Library's collection Library's IT development CancelIn communication, language functions for maintaining interaction among
people and for transferring the message. The writer is interested in the study of
language function in written communication due to the transferring message
specifically in getting the implied meaning of a written text. She uses magazine?
public printed media-especially its headings as her data. Thus, her study deals
with implied meaning of a heading. Headings play important role in attracting
readers? attention to read the article and in presenting the whole idea of an article
in a simpler way. The writer chooses Mossaik magazine since it treats the heading
in a unique way. It often uses rhyme and metaphor in creating headings. In getting
the implied meaning of rhyming headings, the writer uses theory of context of
situation by Halliday and contemporary theory of metaphor by Lakoff. The
concept of denotative and connotative are used to support the main theories in
analyzing the data. The writer collects the data by selecting the rhyming headings
of Laporan Utama (Main Report) in Mossaik and putting them into a systematic
table. Then, the writer analyzes the headings one by one and puts the result in
contextual configuration. In findings, the writer finds out that the headings imply
certain meanings. The implied meanings are, then, classified into informing,
inviting, and challenging. Moreover, those implied meanings lead to one general
implied meaning that is educating society to be more aware of their surroundings.