Marketers try to reach children and elderly as their target market; therefore it will give
opportunities for food industries to focus on these groups. Physiological, economic, social, psychological,
and convenience factors are examined to discover the possibilities serving these different generations. It is
concluded that serving children and elderly people in the same restaurant is possible as long as food service
industries provide the right products and services for them.

Creator(s)

• (02-045) Adeline

Contributor(s)

-

Publisher

Universitas Kristen Petra; 2005

Language

English

Category

jou – Journal

Sub Category

-

Source

Jurnal Manajemen Perhotelan, Vol. 1, No. 1, Maret 2005: 32-38; Adeline Wonoseputro (02-045)

Subject(s)

• RESTAURANTS-CONSUMER RESEARCH

File(s)

• jiunkpe-ns-jou-2005-02-045-14163-children-resource1.pdf