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Library's collection Library's IT development CancelThis research was done by writer at the crisis economic in Indonesia
which signed by the raising of primary need ( Sembako ) price , which one of it
was cooking oil.
With the raising of the cooking oil price , there has been a new trend
like a cooking oil with refill pack which it's price is cheaper . That condition
could make any changes in society behaviour happend in buying cooking oil
decision making.
This reason has gave inspiration to the writer to recognize the factors
which influence consumen's behaviour in decision making to buy cooking oil.
The purpose of this research is;
1. To recognize internal and external which influence consumen's behaviour
in decision making to buy cooking oil.
2. To recognize if there is dependensi among demografis responden for
decision making in buying cooking oil or not.
The data which used by writer was primary data , that dirrectly got
from cooking oil respondens . This research has done by involving 200 people
which live in East Surabaya. This analisys methods that used by the writer was
deskriftif analyst and chi square test analyst.
There is an eddition finding in this research . That show factor
demografis like age is a dominan factor that influence consumen behaviour in
buying cooking oil.