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Library's collection Library's IT development CancelGoods and services industries have rapidly developed, tight competition is unavoidable. Amazingly, technology and systems development in all fields cause more excellent selectivity to consumer products or services. Through exemplary service quality, a marketer will get a good consumer perception. Finally, it will cause an increase in sales rate. By seeing Me Donald's market share, the writers realize how concerned Me Donald's manages its product and service. In this matter, there should be a hypothesis toward the service quality of Me Donald's. To answer that kind of view, the writers research to analyze data collected from selected respondence based on their target population, then calculate using descriptive statistic examination. The variable is the consumer's perception of the service quality of Me Donald's in Surabaya Plaza. The sub-variables are five dimensions (Tangible, Reliability, Responsiveness, Assurance, Empathy). Furthermore, this paper would benefit those who want to know further information about consumers' needs. A reasonable concern toward service quality will surely help attract consumers, improve market share, intensify marketing, and win the tough competition.