The study aims to evaluate the university service orientation as social variable, to empirically test its relationship to organizational performance measures and to provide managerial implications. The premise behind the study is that service-oriented organizations choosing to emphasize service excellence as a valueadded deliverable will perform significantly better than organizations that do not possess this orientation. The study employes a survey method and uses a proportional random sampling as sampling technique. The results of the study confirm that service orientation increases business performance and employee service outcomes; employee service outcomes increases business performance, and the total effects of service orientation increases employee service outcomes.

Creator(s)

• AHYAR YUNIAWAN

Contributor(s)

-

Publisher

Universitas Kristen Petra; 2011

Language

Indonesian

Category

jou – Journal

Sub Category

-

Source

Jurnal Manajemen dan Kewirausahaan, Vol.13, No. 1, Maret 2011: 46-60; Ahyar Yuniawan (NA00404323)

Subject(s)

• CUSTOMER SERVICE

File(s)

• jiunkpe-ns-jou-2011-na00404323-24046-evaluasi-resource1.pdf