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Library's collection Library's IT development CancelThis dissertation is written by the writers as the requirement to accomplish
writers? study both in Hotel Management of Petra Christian University, Indonesia
and in CHN (Christelijke Hogeschool Nederland).
This dissertation reviews the Internet Website as a direct marketing
communication tool to advertise River Side Oriental Cuisine. However, at the
same time, the writers also construct the Website itself, by hiring someone, in the
purpose of supporting and helping the restaurant?s owner in advertising his new
restaurant (River Side Oriental Cuisine).
This dissertation is divided into six chapters. Chapter one discusses the
research problem and research review. The Research problem contains the
problem that is examined during the research; and the solution that is found.
Further, the research questions and research objective are also presented.
Literature review is placed in the second chapter. First, the marketing
theory in general becomes the basic theory of the research; afterwards the writers
lift up the marketing communication theory as an important part to provide
information, create demand, communicate value and product, and build loyal
customer relationship. For the last, it is completed by the theory of Internet
website, for instance: interactive marketing, the function of Internet Website, etc.
Methodology research is held in the third chapter. This dissertation use
two kinds of method, which are the qualitative method and the quantitative
method; and two kinds of data sources, which are the primary data and the
secondary data. The primary data is collected through interviewing, distributing
the questionnaires, and observation. The secondary data is obtained from the
literatures.
Chapter four is reviewing about the company itself in which the authors do
the research. It begins with the history of the company, the short explanation
about segmentation and target market of the company, and the company?s
objective.
The fifth chapter is the core discussion of this thesis which all the data
gathered through observation, questionnaires, and literature review, are being
analyzed.
In the last chapter, the writers write down the conclusion of the whole
dissertation; and propose some recommendations, which can be implemented in
the restaurant in order to help the restaurant?s advertising.
At the end of this thesis, the writers enclose the website?s performance and
questionnaire format as the appendixes.