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Library's collection Library's IT development CancelConsumers trust is important in E-commerce world as it perceived as a risky and uncertain environment. This research aims to see the significant impact reputation, perceived service quality, and perceived website quality towards consumers trust by using multiple regression model. Besides, it aims to see the impact of consumers trust towards online shopping intention, the moderating effect of risk aversion in the relationship of consumers trust and shopping intention by using PROCESS Macro Modell. This research that reputation, perceived service quality, and perceived service quality have significant influence toward consumers trust. On the other does not· have significant influence toward consumers trust. Consumers trust is found to have significant influence towards online shopping intention. While, there is also negative moderating relationship of risk aversion toward the relationship of consumers trust and online shopping intention.