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Strategic purchasing plan canned fruit product category of Kraft Heinz company in Australia and New Zealand

To strive as being the leader in the food and beverages industry, Kraft
Heinz Company has been continuously improving its efficiency to optimize its
operations and to maximize its profitability. This research focuses on the role of
global procurement co-pack department, which deals with the buying of finished
goods from external contract manufacturers. Currently, the sourcing process of
canned fruit products in Australia and New Zealand is being done ad-hoc. This
brings an opportunity to do a research on what is the best sourcing strategy for
this product category in order to minimize cost savings gap and to bring both
financial and operational benefits for the company. With the research and analysis
from company's internal archival data, interviews, and desk researches, it show
that the company should leverage competition among suppliers by the tendering
method.

Creator(s)
  • (34413026) TANIA AVELINE
Contributor(s)
  • Hans Akkerman → Advisor 1
  • Gijs Dankers → Examination Committee 1
Publisher
Universitas Kristen Petra; 2017
Language
English
Category
s1 – Undergraduate Thesis
Sub Category
Skripsi/Undergraduate Thesis
Source
Undergraduate Thesis No. 34010312/MAN/2017; Tania Aveline Tanujaya (34413026)
Subject(s)
  • PURCHASING
File(s)

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