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Library's collection Library's IT development CancelThis research is about a mobile service network provider which has been operated in Indonesia for more than 20 years, namely XL. XL used to be the second leading network provider company in 2013. However, the data showed that XL had been experienced a decline in sales and performance in 2017. Therefore, the researcher would like to find a solution in order to overcome the problem arises. The research study is to analyze using marketing mix 4p’s which are product, place, price, and promotion that will be the reason for consumer switching behaviour intention. The researcher will ask the current user of XL and asking whether the predictors of product, place, price, and promotion affect their intention to switch to another network provider. The sampling method is using a probability sampling method. There are 91 respondents that are valid and will be analyzed using binary logistic regression analysis. The results have shown that only product and price that have a significant impact on consumer switching behaviour intention from XL to other network providers.