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Library's collection Library's IT development CancelAddress terms are often used in communication, both in written and oral
communication. The main purpose is usually to give a good impression of being polite and
closer in the addressee?s eye. Furthermore, there are lots of different address terms in the
world as each of different languages has different address terms. In fact, some people do
not know exactly how to address others who come from different ethnic group. In her
study, she wants to know what types of address terms used by the local sellers at Kuta
Beach and Sukowati Art Market in Bali to their Indonesian, Western, and Asian customers.
She also wants to find out how ethnicity, age, and gender affect the use of address terms by
the local sellers at Kuta Beach and Sukowati Art Market in Bali. The writer limits her
research into two groups: foreigners and Indonesian as they have very different cultures,
including addressing each other in their own language. In analyzing the data, she uses 3
separate tables that contain the address terms used to address the Indonesian, Western, and
Asian customers. After doing the analysis, she found that all local sellers at Kuta Beach and
Sukowati Art Market in Bali sometimes also use English address terms such as `boss? to
their young male Indonesian customers; `sir?, `mister?, `boss?, `mama?, `miss? to their
Western customers that are Europeans from Germany and Dutch and also Asian customers
that are Koreans and Taiwaneses. She finds that ethnicity does not influence much in
addressing others whom from certain ethnicity as there is an international address term
namely English address term. Furthermore, the use of the terms of endearments are also
found to address the Indonesian, Western, and Asian customers by the local sellers at Kuta
Beach and Sukowati Art Market in Bali. In this case, the Indonesian terms of endearments
such as `sayang?, `cantik? are used to address young female and male/female kid
Indonesian customers and the English terms of endearments such as `sweetie?, `handsome?
are used to address young male/female and male/female kid Western customers.