Please take a moment to complete this survey below
Library's collection Library's IT development CancelThis study investigates the speech styles used in a presentation of multi
level marketing. The writer is interested in the speech styles because speech styles
are important to use to communicate with other people. Moreover, he investigates
the speech styles that relate to the four types of speech: speech to entertain, speech
to inform, speech to stimulate, and speech to convince. The writer applied
Nababan?s theory (1993) of speech styles, which are divided into five categories:
"gaya" or "ragam beku" (frozen), "gaya" or "ragam resmi" (formal), "gaya" or
"ragam usaha" (consultative), "gaya" or "ragam santai" (casual) and "gaya" or
"ragam akrab" (intimate), supported by Abdul Chaer?s lexical and grammatical
characteristics for standard Indonesian theory. Besides, the writer also used theory
about types of speech from Monroe (1962). This theory is used to help the writer
to analyze the speech based on the purpose. This study uses qualitative approach.
In analyzing the data, firstly the writer transcribed the utterance. Secondly, he
identified all the utterances into their own types of speech. Then, the utterances
are categorized based on their own speech styles. The result of the analysis is
presented by using tables, including the frequency of the occurrence of each
speech style related to type of speech. Through the analysis, the writer found that
there are four types of speech and three speech styles. In each type of speech, the
most occurrence of speech style is consultative style. The other styles found in
this research are casual and formal styles. The finding of this research shows that
consultative style is the most frequently used. Using consultative style can make
the situation formal but the audience can feel interested in this presentation and
they cannot get confused or difficult to understand about the presentation.