Penelitian ini dilakukan untuk mengetahui apakah store location,
merchandise, pricing, customer service, dan physical facilities dipertimbangkan
konsumen berbelanja di Giant Hypermarket-Surabaya, dan juga faktor Variabel-variabel
apa yang paling berpengaruh terhadap keputusan pembelian di Gianr
Hypermarket. Dari hasil penelitian menggunakan Chi-square dapat di ketahui
bahwa store location, merchandise, pricing, customer service, dan physical
facilities sama-sama dipertimbangkan konsumen Giant Hypermarket untuk
melakukan keputusan pembelian.

Creator(s)

• (31499160) IRINE YUNITA DWI P

Contributor(s)

• Hatane Semuel → Advisor and Examination Committee

Publisher

Universitas Kristen Petra; 2004

Language

Indonesian

Category

s1 – Undergraduate Thesis

Sub Category

Skripsi/Undergraduate Thesis

Source

Skripsi No. 02011777/MAN/2004; Irine Yunita Dwi Puspitasari (31499160)

Subject(s)

• MARKETING RESEARCH

File(s)

• jiunkpe-ns-s1-2004-31499160-6324-giant_hypermarket-cover.pdf
• jiunkpe-ns-s1-2004-31499160-6324-giant_hypermarket-abstract_toc.pdf
• jiunkpe-ns-s1-2004-31499160-6324-giant_hypermarket-chapter1.pdf
• jiunkpe-ns-s1-2004-31499160-6324-giant_hypermarket-chapter2.pdf
• jiunkpe-ns-s1-2004-31499160-6324-giant_hypermarket-chapter3.pdf
• jiunkpe-ns-s1-2004-31499160-6324-giant_hypermarket-chapter4.pdf
• jiunkpe-ns-s1-2004-31499160-6324-giant_hypermarket-conclusion.pdf
• jiunkpe-ns-s1-2004-31499160-6324-giant_hypermarket-references.pdf
• jiunkpe-ns-s1-2004-31499160-6324-giant_hypermarket-appendices.pdf