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Research on customer preference towards food festival on Hotel Wyswert

Many companies and hotels use special events, promote it, as a part of
their strategies for economic development and marketing. As this phenomenon
occured, hotel Wyswert is going to make a Food Festival as a special event to gain
at least 5 % more profits, to make people know more about hotel Wyswert and its
existency, and to increase the volume of guest come to Hotel Wyswert. To
support this event, we conduct a research to get the overview on customer?s
preference towards Food Festival in Hotel Wyswert in several factors (time, place,
marketing strategy, theme, special activities). Using In depth Interview and
structured interview, it is shown that the conveniece time is on September in
Restaurant Wyswert, with Asian Theme, and Live music as the special activities.

Creator(s)
  • (33402037) VIRGIN NJATAWIDJAJA
  • (33402096) HELEN PRANATA
Contributor(s)
  • A. H. M. VAN HOOFF → Advisor 1
  • ROB VAN VUUREN → Advisor 2
  • A. HOEKSTRA → Examination Committee 1
Publisher
Universitas Kristen Petra; 2007
Language
English
Category
s1 – Undergraduate Thesis
Sub Category
Skripsi/Undergraduate Thesis
Source
Skripsi No. 02010362/HTL/2007; Virgin Njatawidjaja (33402037), Helen Pranata (33402096)
Subject(s)
  • CONSUMER RESEARCH
  • CONSUMER BEHAVIOR
File(s)

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