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Library's collection Library's IT development CancelNowadays, buffet restaurant becomes popular in hospitality industry in
Netherlands. Every buffet restaurant in Roosendaal tries to be different and have a
competitive advantage more than the other buffet restaurant. To be different from
its competitor, Osaka restaurant should understand the customer?s need.
This thesis will answer the question, "How the marketing mix (product,
price, place and people) of Oriental Buffet area will affect customer satisfaction in
Osaka Restaurant?" Customer satisfaction analysis will be used as the main tools
to find out how is customer satisfied with buffet area.
To give the limitations of the research area, the marketing mix of 4Ps is
used as the main tools. The research will be conducted by the means of
questionnaire and desk research. The questionnaires will be given out to the
customers during operational time. A desk research will be conducted by
interviewing the manager of the restaurant in relation with the questionnaires.
From the result of the research, it is concluded that the customers are
very satisfied with buffet area of Osaka restaurant. The writers hope that this
dissertation will give some information about the customer satisfaction at Osaka
based on the 4P?s applied in the restaurant.