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Library's collection Library's IT development CancelOverall, the purpose of this research is to develop an appropriate strategy for
River Side Oriental Cuisine Restaurant. This restaurant had planned in the past
few years and it is going to open for business in the future as soon as possible.
The main concept of River Side Oriental Cuisine Restaurant is an open kitchen
restaurant which is going to serve three different types of food (Japanese,
Thailand and Chinese-Malay). To analyze and decide an appropriate strategy of
River Side Oriental Cuisine Restaurant, the writers have chosen the SWOT
analysis. The acquired data for this research is divided into two parts, the internal
part and the external part. The internal part includes informal interview with the
owner, assistant manager, and overview about historical background of the
restaurant. The external part includes the local government policy, observation
about the culture and habit of local people in Netherlands and the questionnaires
are about the preferable restaurant based on the customers. The questionnaires are
distributed randomly to the guests who come to eat at Golden River Restaurant.
This research is a continuous research from the previous research that was
done last year by the previous students (Tjia Ivone Soetanto and Gita Rosalin
?Analysis of the Customers Preferences in Determining a Suitable Menu for River
Side Oriental Cuisine Restaurant?). The methodology used in this research is
descriptive and exploratory method. By using descriptive methods the writers
intends to get the data from the customers about the culture, habit of people in
Netherland, and their buying behavior for the supporting data of this research. The
exploratory research is a suitable method to find out how to develop an
appropriate strategy of River Side Oriental Cuisine Restaurant by doing in dept
interview with the owner and assistant manager, literature study and a field
observation. All of the data will be analysed by using SWOT analysis to get valid
data.