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Analisa pengaruh brand credibility dan perceived quality terhadap purchase intention dengan customer behaviour towards co-branding strategy sebagai variabel mediasi produk kartu debet co-branding BNI-Chelsea FC

Author
  • Setiawan, Roy Saputra
Additional Author(s)
-
Publisher
Surabaya: FE Program Studi Manajemen Program Manajemen Pemasaran UK Petra , 2015
Language
Indonesian
ISBN
-
Series
Skripsi No. 36020516/MAN/2015
Subject(s)
  • MARKETING-MANAGEMENT
  • BRAND LOYALTY
  • BRANDING (MARKETING)
Notes
  • Appendix: p. 92-97
. Bibliography: 87-91 .
Abstract
-
Physical Dimension
Number of Page(s)
xiii, 97 p.
Dimension
30 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02784/15(T) MAN 36-0516-Unavailable : Removed

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