Unconscious branding : how neuroscience can empower (and inspire) marketing

Author

• Van Praet, Douglas

Additional Author(s)

-

Publisher

New York: Palgrave Macmillan, 2012

Language

English

ISBN

9781137278920

Series

Subject(s)

• CONSUMER BEHAVIOR-PSYCHOLOGICAL ASPECTS
• MARKETING-PSYCHOLOGICAL ASPECTS

Notes

. Bibliography: p. 251-268 . Index: p. 270-274

Abstract

-

Physical Dimension

Number of Page(s)

xiv, 274 p.

Dimension

25 cm.

Other Desc.

-

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03038/15	658.8342 Van U	Library - 7th Floor	Available