Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

Author

• Smith, Kerry

Additional Author(s)

• Hanover, Dan

Publisher

Hoboken, New Jersey: John Wiley & Sons , 2016

Language

English

ISBN

9781119145875

Series

Subject(s)

• BRANDING (MARKETING)
• TARGET MARKETING

Notes

. . Index: p. 201 - 214

Abstract

-

Physical Dimension

Number of Page(s)

ix, 214 p.

Dimension

24 cm.

Other Desc.

-

Summary / Review / Table of Content

In this thorough update of a classic textbook, noted Christian thinker Norman Geisler evaluates contemporary ethical options (such as antinomianism, situation ethics, and legalism) and pressing issues of the day (such as euthanasia, homosexuality, and divorce) from a biblical perspective. The second edition is significantly expanded and updated, with new material and charts throughout the book. There are new chapters on animal rights, sexual ethics, and the biblical basis for ethical decisions, as well as four new appendixes addressing drugs, gambling, pornography, and birth control. The author has significantly updated his discussion of abortion, biomedical ethics, war, and ecology and has expanded the selected readings, bibliography, and glossary.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01859/16	658.8 Smi E	Library - 7th Floor	Available