Brand-driven innovation : strategies for development and design 1st ed.

Author

• Abbing, Erik Roscam

Additional Author(s)

-

Publisher

Lausanne: AVA Publishing SA, 2018

Language

English

ISBN

9781350096509

Series

Required reading range

Subject(s)

• BRANDING (MARKETING)
• MARKETING--MANAGEMENT
• ORGANIZATIONAL CHANGE

Notes

. .

Abstract

Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge.

The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.

Physical Dimension

Number of Page(s)

1 online resource (208 p.)

Dimension

-

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00099/21	658.827 Abb B	Online !	Available