Pengaruh brand congruity terhadap willingness to pay premium melalui brand love pada luxurious fashion brands di Indonesia

Author

• Djohan, Nita Sofiani

Additional Author(s)

-

Publisher

Surabaya: FE Program Studi Manajemen Program Manajemen Pemasaran UK Petra , 2016

Language

Indonesian

ISBN

-

Series

Skripsi No. 36020551/MAN/2016

Subject(s)

• BRAND CHOICE
• MARKETING MANAGEMENT
• MARKETING RESEARCH

Notes

• Appendix: p. 73-95

. Bibliography: p. 70-72.

Abstract

-

Physical Dimension

Number of Page(s)

xiii, 95 p.

Dimension

30 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03289/16	(T) MAN 36-0551	Library - 8th Floor	Unavailable : Removed