Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Pengaruh marketing mix dan brand image terhadap customer satisfaction customer loyalty di restoran X Surabaya

Author
  • Wijaya, Kevin
Additional Author(s)
  • Sutejo, Andrew Robby Darmawan
Publisher
Surabaya: Fakultas Ekonomi Program Studi Manajemen Program Manajemen Perhotelan UK Petra, 2017
Language
Indonesian
ISBN
-
Series
Skripsi No. 33010692/MAN/2017
Subject(s)
  • BRAND IMAGE
  • CUSTOMER LOYALTY
  • RESTAURANTS-CONSUMER SATISFACTION
  • RESTAURANTS-MANAGEMENT
  • RESTAURANTS-MARKETING RESEARCH
Notes
  • Appendix: p. 70-89
. Bibliography: p. 67-69 .
Abstract
-
Physical Dimension
Number of Page(s)
xv, 89 p.
Dimension
30 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02587/17(T) MAN 33-0692Library - 8th FloorAvailable

Similar Collection

by author or subject
Pengaruh citra merek, harga, dan kualitas layanan terhadap loyalitas merek konsumen kereta api
Clued in
Analisis pengaruh product attributes terhadap perceived value dan repurchase intention konsumen open display bakery di Surabaya
Analisa pengaruh brand image dan brand trust terhadap brand loyalty di restoran D'cost Surabaya
Pengaruh kualitas produk terhadap loyalitas pelanggan melalui kepuasan pelanggan produk Etude House di Galaxy Mall Surabaya
Pengaruh shopping center image terhadap customer loyalty dengan perceived quality sebagai variabel intervening pada pusat perbelanjaan Galaxy Mall Surabaya
Pengaruh celebrity endorsement terhadap congruency dengan brand personality dan brand positioning sebagai variabel intervening pada produk sepatu olahraga Nike Kobe Series
Pengaruh brand image terhadap kepuasan konsumen pada restoran KFC di Surabaya