Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Analisa deskripsi ekuitas merek Black Canyon Surabaya
Author
Octaviani, Caroline
Additional Author(s)
Iskandar, Sheravino
Publisher
Surabaya: Fakultas Ekonomi Program Studi Manajemen Program Manajemen Perhotelan UK Petra, 2018
Language
Indonesian
ISBN
-
Series
Skripsi No. 33010779/MAN/2018
Subject(s)
BRAND NAME PRODUCTS
BRANDING (MARKETING)
Notes
Appendix: p. 67-108
. Bibliography: p. 63-66.
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 108 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
03454/18
(T) MAN 33-0779
Library - 8th Floor
Available
Similar Collection
by author or subject
Analisa pengaruh brand credibility dan perceived quality terhadap purchase intention dengan customer behaviour towards co-branding strategy sebagai variabel mediasi produk kartu debet co-branding BNI-Chelsea FC
Pengaruh E-WOM instagram terhadap minat wisatawan berkunjung ke cafe tematik di Bali dengan destination image sebagai variabel intervening (Studi kasus: mahasiswa Universitas Kristen Petra Surabaya)
Brand thinking and other noble pursuits
Pengaruh brand image terhadap repurchase intention dengan perceived quality dan perceived value sebagai variabel intervening pada sepatu olahraga merk Adidas dan Nike
Convergence marketing
Analisa pengaruh e-WOM terhadap brand image dan purchase intention pada hotel bintang tiga di Bali
Create new branding : q'store "strategic brand analysis"
Analisa pengaruh brand image terhadap customer advocacy dengan customer experience dan customer engagement sebagai variabel perantara pada Grab Taxi Indonesia PT