Gear up : test your business model potential and plan your path to success
Author
Additional Author(s)
Kjellberg, Jonas
Kosnik, Tom
Ramflet, Lena
Publisher
Chichester, West Sussex: John Wiley & Sons Ltd, 2015
Language
English
ISBN
9780857086563
Series
Subject(s)
MARKETING RESEARCH
NEW BUSINESS ENTERPRISES
BUSINESS PLANNING
Notes
. .
Abstract
Transform your business idea into a high potential venture
Big, bright and brilliant, Gear Up is an engaging and practical workbook for anyone looking to pursue a fresh business opportunity or grow an existing one. Developed at Harvard Business School and Stanford University, it's a bootcamp with clear, easy-to-follow steps to test your business idea, assess its potential and make it work! Based on a revolutionary 9-component framework, Gear Up offers entrepreneurs, intrapreneurs, innovative executives and business students a toolkit to bring their ideas to life and transform them into high potential ventures.
Gear Up offers a useable business tool for assessing the needs of a business idea and helps you create a plan of action to promote business success. By working through the chapters of the book, you get to create a winning strategy based on recommendations tried and tested by executives around the world.
Gear Up offers:
- A step by step guide to help you build a foundation for your business opportunity
- Solid business framework formulated from entrepreneurs, academics and real life experience
- A highly practical workbook with visual, full-colour design and compelling layout
Gear Up also comes with educators' support materials available at gearupventures.com
• PowerPoint presentations with teaching notes
• Online course materials
• Course Schedule
• Evaluation Forms
• Certificate for students who complete the course
Physical Dimension
Number of Page(s)
1 online resource (v, 155 p.)
Dimension
-
Other Desc.
-
Summary / Review / Table of Content
Customers 12
Delight 30
Customer acquisition 48
Business model 68
Partners 84
Competitors 100
Go global 116
Team 128
Reality check 142
Sync your gears 154
