Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Basic marketing research : a decision-making approach 2nd ed.

Author
  • Malhotra, Naresh K.
Additional Author(s)
  • Peterson, Mark
Publisher
Upper Saddle River, NJ: Prentice-Hall, 2006
Language
English
ISBN
0131548654
Series
International series of numerical mathematics vol. 144
Subject(s)
  • MARKETING RESEARCH
Notes
  • Appendix: p. 581-592
  • CD-ROM
Bibliography: p. 593-600. Index: p. 603-615
Abstract
-
Physical Dimension
Number of Page(s)
xl, 631 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02352/05- 658.83 Mal BLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Marketing research
Basic marketing research
Marketing research
Marketing research
Analisis pengaruh durasi dan pengulangan pada iklan di media televisi dengan efektivitas iklan (studi kasus iklan sandal New Era)
Pengaruh harga, menu, lokasi dan service terhadap keputusan konsumen dalam memilih restoran Boncafe Manyar di kalangan mahasiswa Fakultas Ekonomi Universitas Kristen Petra
Marketing Research
Pengaruh citra endorser terhadap persepsi konsumen sabun mandi GIV atas produk sabun mandi tersebut