Basic marketing research : a decision-making approach 2nd ed.

Author

• Malhotra, Naresh K.

Additional Author(s)

• Peterson, Mark

Publisher

Upper Saddle River, NJ: Prentice-Hall, 2006

Language

English

ISBN

0131548654

Series

International series of numerical mathematics vol. 144

Subject(s)

• MARKETING RESEARCH

Notes

• Appendix: p. 581-592
• CD-ROM

Bibliography: p. 593-600. Index: p. 603-615

Abstract

-

Physical Dimension

Number of Page(s)

xl, 631 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02352/05	- 658.83 Mal B	Library - 7th Floor	Available