Pengaruh celebrity endorsement di media sosial terhadap purchase intention dengan brand image dan brand trust sebagai variabel intervening pada produk fashion

Author

• Wijaya, Elizabeth

Additional Author(s)

-

Publisher

Surabaya: FE Program Studi Magister Manajemen UK Petra, 2019

Language

Indonesian

ISBN

-

Series

Tesis No. 03020203/MM/2019

Subject(s)

• BRAND LOYALTY
• BRANDING (MARKETING)
• BRAND CHOICE

Notes

• Appendix: p. 99-143

. Bibliography: p. 90-98.

Abstract

-

Physical Dimension

Number of Page(s)

xiii, 143 p.

Dimension

30 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00897/19	MM 03-0203 P	Library - 8th Floor	Available