How brands grow : including emerging markets, services, durables, B2B and luxury brands Rev. Ed

Author

• Romaniuk, Jenni

Additional Author(s)

-

Publisher

Victoria: Oxford University press, 2022

Language

English

ISBN

9780190330026

Series

Subject(s)

• BRAND NAME PRODUCTS--MANAGEMENT
• BRANDING (MARKETING)

Notes

. Bibliography: p. 229-238.

Abstract

-

Physical Dimension

Number of Page(s)

xiv, 237 p.

Dimension

24 cm

Other Desc.

ill.

Summary / Review / Table of Content

How Brands Grow / Byron Sharp and Jenni Romaniuk --
Target the (Whole) Market) / Byron Sharp and Jenni Romaniuk --
Where New Customers Come From / Byron Sharp and Jenni Romaniuk --
Building Mental Availability / Jenni Romaniuk --
Leveraging Distinctive Assets / Jenni Romaniuk --
Achieving Reach / Jenni Romaniuk --
Word-of-Mouth Facts Worth Talking About / Jenni Romaniuk and Robert East --
Building Physical Availability / Magda Nenycz-Thiel, Jenni Romaniuk and Byron Sharp --
Online Shopping ... Is It Different? / Magda Nenycz-Thiel and Jenni Romaniuk --
New Brands and Acquiring New Buyers / Jenni Romaniuk and Byron Sharp --
And Finally, a Bit of Luxury / Byron Sharp and Jenni Romaniuk.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00381/22	S 658.827 Rom H	Library - 5th Floor / 1smt	Checked Out [Returned: 20/12/2023]