Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Pengaruh marketing mix terhadap purchase intention yang dimediasi oleh brand image di The Greenlake Surabaya

Author
  • Maryono, Priska
Additional Author(s)
-
Publisher
Surabaya: FE Program Studi Manajemen Program Manajemen Pemasaran UK Petra , 2018
Language
Indonesian
ISBN
-
Series
Skripsi No. 36020705/MAN/2018
Subject(s)
  • BRANDING (MARKETING)
  • REAL PROPERTY--MARKETING
Notes
  • Appendix: p. 49-71
. Bibliography: p. 44-48.
Abstract
-
Physical Dimension
Number of Page(s)
xii, 71 p.
Dimension
-
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01193/19(T) MAN 36-0705 PLibrary - 8th FloorAvailable

Similar Collection

by author or subject
Pengaruh brand image terhadap repurchase intention dengan perceived quality dan perceived value sebagai variabel intervening pada sepatu olahraga merk Adidas dan Nike
Advertising and promotions
Tingkat brand awareness masyarakat Surabaya terhadap store location Estee Lauder
Analisa pengaruh brand credibility dan perceived quality terhadap purchase intention dengan customer behaviour towards co-branding strategy sebagai variabel mediasi produk kartu debet co-branding BNI-Chelsea FC
Analisa deskripsi ekuitas merek Black Canyon Surabaya
Relishing marketing
Pengaruh digital marketing & brand ambassador (Kaesang Pangarep & Gibran Rakabuming) dalam membentuk brand identity sebagai variabel intervensi terhadap purchase intention pada produk markobar
Analisa efektivitas iklan pasca rebranding Hotel Hyatt Regency menjadi Hotel Bumi Surabaya