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Making niche marketing work : how to grow bigger by acting smaller

Author
  • Linneman, Robert E.
Additional Author(s)
  • Stanton, John L.
Publisher
New York: 1991
Language
English
ISBN
0070379718
Series
-
Subject(s)
  • MARKET SEGMENTATION
  • MARKETING RESEARCH
Notes
-
Abstract
Bibliography: p. 249-255
Physical Dimension
Number of Page(s)
xii, 260 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.04899/93658.802 Lin M-Available
2.04540/06658.802 Lin MLibrary - 7th FloorAvailable

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