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Customer relationship management : integrating marketing strategy and information technology
Author
Zikmund, William
Additional Author(s)
McLeod, Raymond
Gilbert, Faye W.
Publisher
Hoboken, NJ: Pearson Addison-Wesley , 2003
Language
English
ISBN
0471271373
Series
-
Subject(s)
CUSTOMER RELATIONS
Notes
Index: p. 173-179
Abstract
-
Physical Dimension
Number of Page(s)
xix, 179 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
03407/05
- 658.812 Zik C
Library - 7th Floor
Available
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