Customer relationship management : integrating marketing strategy and information technology

Author

• Zikmund, William

Additional Author(s)

• McLeod, Raymond
• Gilbert, Faye W.

Publisher

Hoboken, NJ: Pearson Addison-Wesley , 2003

Language

English

ISBN

0471271373

Series

-

Subject(s)

• CUSTOMER RELATIONS

Notes

Index: p. 173-179

Abstract

-

Physical Dimension

Number of Page(s)

xix, 179 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03407/05	- 658.812 Zik C	Library - 7th Floor	Available