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Customer relationship management : integrating marketing strategy and information technology

Author
  • Zikmund, William
Additional Author(s)
  • McLeod, Raymond
  • Gilbert, Faye W.
Publisher
Hoboken, NJ: Pearson Addison-Wesley , 2003
Language
English
ISBN
0471271373
Series
-
Subject(s)
  • CUSTOMER RELATIONS
Notes
Index: p. 173-179
Abstract
-
Physical Dimension
Number of Page(s)
xix, 179 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.03407/05- 658.812 Zik CLibrary - 7th FloorAvailable

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