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Consumer behavior : building marketing strategy 10th ed.

Author
  • Hawkins, Del I
Additional Author(s)
  • Best, Roger J.
  • Mothersbaugh, David L.
Publisher
Boston, Massachusetts: Irwin McGraw-Hill, 2007
Language
English
ISBN
0071106685
Series
-
Subject(s)
  • CONSUMER BEHAVIOR
  • MARKET SURVEYS
  • MARKETING RESEARCH
Notes
  • Appendix: p. 747 - 762
  • CD-ROM
Bibliography. Index: p. 763 - 790
Abstract
-
Physical Dimension
Number of Page(s)
xxiv, 790 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.05299/06- 658.8342 Haw CLibrary - 7th FloorAvailable
2.02539/11- 658.8342 Haw CLibrary - 7th FloorAvailable

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