Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Consumer behavior : Building marketing strategy 11th ed.

Author
  • Hawkins, Del I
Additional Author(s)
-
Publisher
New York: McGraw-Hill/Irwin , 2010
Language
English
ISBN
9780070171008
Series
-
Subject(s)
  • CONSUMER BEHAVIOR
  • MARKET SURVEYS
  • MARKETING RESEARCH
Notes
  • Appendix: p. 727-743
  • CD-ROM
Index: p. 747-778
Abstract
-
Physical Dimension
Number of Page(s)
xxii, 778 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.04767/09658.8342 Haw CLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Consumer behavior
Consumer behavior
Pengaruh retail service quality terhadap minat berkunjung ulang dengan customer satisfaction dan perceived quality sebagai variabel intervening pada City of Tomorrow Mall (CITO) di Surabaya
Analisa pengaruh kualitas layanan terhadap kepuasan pelanggan di 99 Family Reflexology Surabaya
Analisa komunikasi pemasaran interaktif melalui instagram Restoran Madame Chang dan hubungannya dengan respon konsumen
Hubungan gaya hidup dan motivasi terhadap keputusan pengunjung bar dan kafe Hotel Satelit di Surabaya
Pengaruh advertising appeal, attitude toward brand dan attitude toward advertising terhadap variabel brand preference pada obyek iklan popmie edisi gadis Hongkong
Analisis persepsi harga dan kualitas produk terhadap loyalitas konsumen max muscle di Surabaya