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Strategic brand management : Building, measuring, and managing brand equity 3rd ed.

Author
  • Keller, Kevin Lane
Additional Author(s)
-
Publisher
Upper Saddle River, NJ: Pearson Prentice-Hall, 2008
Language
English
ISBN
0131888595
Series
-
Subject(s)
  • PRODUCT MANAGEMENT
Notes
Index: p. 679-692
Abstract
-
Physical Dimension
Number of Page(s)
xxi, 692 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.03545/08658.827 Kel S-Unavailable : Lost

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