Strategic brand management : Building, measuring, and managing brand equity 3rd ed.

Author

• Keller, Kevin Lane

Additional Author(s)

-

Publisher

Upper Saddle River, NJ: Pearson Prentice-Hall, 2008

Language

English

ISBN

0131888595

Series

-

Subject(s)

• PRODUCT MANAGEMENT

Notes

Index: p. 679-692

Abstract

-

Physical Dimension

Number of Page(s)

xxi, 692 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03545/08	658.827 Kel S	-	Unavailable : Lost