Strategic brand management : building, measuring, and managing brand equity 2nd ed.

Author

• Keller, Kevin Lane

Additional Author(s)

-

Publisher

Upper Saddle River, N.J.: 2003

Language

English

ISBN

0131105833

Series

-

Subject(s)

• PRODUCT MANAGEMENT

Notes

-

Abstract

-

Physical Dimension

Number of Page(s)

xxvii, 788 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03959/03	658.827 Kel S	Library - 7th Floor/CLC	Available
2.	00834/04	658.827 Kel S	Library - 7th Floor	Available
3.	01483/05	658.827 Kel S	-	Unavailable : Removed