Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Best practice cases in branding : Lessons from the world's strongest brands 3rd ed.
Author
Keller, Kevin Lane
Additional Author(s)
-
Publisher
Upper Saddle River, New Jersey: Pearson Prentice-Hall, 2008
Language
English
ISBN
013188865x
Series
-
Subject(s)
BRAND NAME PRODUCTS
Notes
Bibliography
Abstract
-
Physical Dimension
Number of Page(s)
382 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
00114/09
658.827 Kel B
Library - 7th Floor
Available
Similar Collection
by author or subject
Strategic brand management
Strategic brand management
Strategic brand management
Penggunaan endoser iklan dalam upaya meningkatkan brand image Ajinomoto di Surabaya
Strategi promosi dalam mengkomunikasikan new brand 'The Soup Spoon'
Ini dia merek-merek juara kebanggaan Indonesia
Destination branding kota Surabaya : homey Surabaya "marketing research"
Destination branding "Surabaya as a city of business" (brand communication)