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Best practice cases in branding : Lessons from the world's strongest brands 3rd ed.
Author
Keller, Kevin Lane
Additional Author(s)
-
Publisher
Upper Saddle River, New Jersey: Pearson Prentice-Hall, 2008
Language
English
ISBN
013188865x
Series
-
Subject(s)
BRAND NAME PRODUCTS
Notes
Bibliography
Abstract
-
Physical Dimension
Number of Page(s)
382 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
00114/09
658.827 Kel B
Library - 7th Floor
Available
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