Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Consumers 2nd ed.
Author
Arnould, Eric J.
Additional Author(s)
Price, Linda
Zinkhan, George
Publisher
Boston, Massachusetts: The McGraw-Hill Companies, 2004
Language
English
ISBN
0072537140
Series
McGraw-Hill/Irwin Marketing Series
Subject(s)
CONSUMER BEHAVIOR
CONSUMER BEHAVIOR-UNITED STATES
Notes
Bibliography. Index
Abstract
-
Physical Dimension
Number of Page(s)
xxv, 845 p.
Dimension
26 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
04334/08
658.8342 Arn C
Library - 7th Floor
Available
Similar Collection
by author or subject
Analisis pengaruh people, physical, evidence, dan product terhadap keputusan pembelian konsumen di Comedy Kopi Surabaya Town Square (Sutos)
Analisis pengaruh sikap, subjective norm dan perceived behavioral control terhadap purchase intention pelanggan Sogo department store di Tunjunagn Plaza Surabaya
Analisis keputusan pembelian berdasar tanggapan konsumen melalui corporate associations, belajar dari pengalaman, dan perbandingan antar merek
Faktor-faktor yang mempengaruhi perilaku konsumen dalam membeli rumah di Kota Mandiri Citra Raya Surabaya (study kasus di Kawasan International Village)
Analisa karakteristik konsumen dan pengaruh produk terhadap pengambilan keputusan untuk memilih makan di Rumah Makan Mbok Berek Surabaya
Pengaruh non smoking area, alcoholic drink, western name (branding) terhadap keputusan pembelian konsumen pada resto nine di Surabaya
Analisa indeks penilaian wanita Surabaya terhadap empat merek kosmetik diukur dari ekuitas mereknya
Studi deskriptif: profil aktivitas leisure pria metroseksual di kota Surabaya