Services marketing : concepts, strategies and cases

Author

-

Additional Author(s)

• Hoffman, K. Douglas
• Bateson, John E.G.
• Wood, Emma H
• Kenyon, Alexandra J.

Publisher

London: South-Western Cengage learning, 2009

Language

English

ISBN

9781844808137

Series

-

Subject(s)

• SERVICE INDUSTRIES-MARKETING

Notes

• Glossary: p. 601-612

Index: p. 613-624

Abstract

-

Physical Dimension

Number of Page(s)

xxii, 624 p.

Dimension

25 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01213/10	658.8 Ser	Library - 7th Floor	Available