Truth, lies, and advertising : the art of account planning

Author

• Steel, Jon

Additional Author(s)

-

Publisher

New York: John Wiley & Sons, Inc , 1998

Language

English

ISBN

9780471189626

Series

Subject(s)

• ADVERTISING AGENCIES
• ADVERTISING AGENCIES-CUSTOMER SERVICES-UNITED STATES
• ADVERTISING CAMPAIGNS
• ADVERTISING CAMPAIGNS-UNITED STATES-PLANNING
• ADVERTISING-UNITED STATES

Notes

. Bibliography: p. 277 - 279. Index: p. 281 - 287

Abstract

-

Physical Dimension

Number of Page(s)

xix, 298 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00398/13	659.111 Ste T	Library - 7th Floor	Available