Integrated advertising, promotion, and marketing communications 5th ed.

Author

• Clow, Kenneth E.

Additional Author(s)

• Baack, Donald

Publisher

Boston: Pearson Education Limited, 2012

Language

English

ISBN

9780273753285

Series

Subject(s)

• ADVERTISING
• COMMUNICATION IN MARKETING

Notes

Bibliography: p. 436 - 449. Index: p. 450 - 463

Abstract

-

Physical Dimension

Number of Page(s)

463 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00890/13	659.1 Clo I	Library - 7th Floor	Available