Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Basic marketing : a managerial approach 4th ed.
Author
McCarthy, E. Jerome
Additional Author(s)
-
Publisher
Homewood, Illinois: Richard D. Irwin, 1971
Language
English
ISBN
-
Series
-
Subject(s)
MARKETING-MANAGEMENT
CONSUMERS
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xix,884 p.
Dimension
24 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
00249/79
658.8 McC M
-
Unavailable : Removed
Similar Collection
by author or subject
Basic marketing
Basic marketing
Basic marketing
Learning aid to accompany basic marketing
Strategi pemasaran untuk mencapai tujuan perusahaan setelah krisis ekonomi di Indonesia
Analisis pengaruh kinerja wiraniaga dan sales promotion terhadap loyalitas outlet Mitra Prima Food Industry (PFI)
Penerapan strategi penetrasi untuk memacu peningkatan penjualan produk P&G di Hero/Giant Supermarket yang terdapat di wilayah Surabaya
The role of the yager support system in increasing Amway Distributors motivation