Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Basic marketing : a managerial approach 4th ed.
Author
McCarthy, E. Jerome
Additional Author(s)
-
Publisher
Homewood, Illinois: Richard D. Irwin, 1971
Language
English
ISBN
-
Series
-
Subject(s)
MARKETING-MANAGEMENT
CONSUMERS
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xix,884 p.
Dimension
24 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
00249/79
658.8 McC M
-
Unavailable : Removed
Similar Collection
by author or subject
Learning aid to accompany basic marketing
Basic marketing
Basic marketing
Basic marketing
Create brand communication strategy "q'store"
Pentingnya personal selling dalam usaha untuk meningkatkan volume penjualan pada pabrik kecap "X" di Surabaya
Pengaruh atribut produk, harga, promosi dan saluran distribusi terhadap pengambilan keputusan pembelian konsumen tentang produk honda vario di PT. THM Surabaya
Analisa pengaruh kualitas layanan dan harga terhadap kepercayaan penumpang pada pelabuhan Tanjung Perak Surabaya dengan menggunakan kepuasan sebagai mediasi