Readings and cases in basic marketing 4th ed.

Author

• McCarthy, E. Jerome

Additional Author(s)

• Grashof, John F.
• Brogowicz, Andrew A.

Publisher

Homewood, Illinois: Richard D. Irwin, 1984

Language

English

ISBN

-

Series

The Irwin series in marketing

Subject(s)

• MARKETING-MANAGEMENT

Notes

-

Abstract

-

Physical Dimension

Number of Page(s)

xiii,387p.

Dimension

25 cm.

Other Desc.

-

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01480/90	658.8 McC R	Library - 7th Floor	Available
2.	02412/91	658.8 McC R	-	Available