Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Basic marketing : a managerial approach 7th ed.
Author
McCarthy, E. Jerome
Additional Author(s)
-
Publisher
Homewood, Illinois: Richard D. Irwin, 1981
Language
English
ISBN
-
Series
-
Subject(s)
CONSUMERS
MARKETING-MANAGEMENT
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xix,762p.
Dimension
24 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
00872/86
658.8 McC B
-
Unavailable : Removed
Similar Collection
by author or subject
Applications in basic marketing
Readings and cases in basic marketing
Basic marketing
Basic marketing
Meningkatkan penjualan polis melalui pengelolaan kinerja agen pada PT. Asuransi Jiwasraya perwakilan Surabaya Selatan (Persero)
Principles of services marketing
Faktor-faktor yang mendorong konsumen Surabaya dalam melakukan pembelian makanan secara online
Studi service quality dan perceived value serta pengaruhnya terhadap kepercayaan konsumen dengan kepuasan sebagai mediasi pada PT (persero) Angkasa Pura I bandara Juanda di Surabaya