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Basic marketing : a managerial approach 10th ed

Author
  • McCarthy, E. Jerome
Additional Author(s)
  • Perreault, William D.
Publisher
Homewood, Illinois: Richard D. Irwin, 1990
Language
English
ISBN
0256068658
Series
The Irwin series in marketing
Subject(s)
  • CONSUMERS
  • MARKETING-MANAGEMENT
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xviii, 734 p.
Dimension
26 cm
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01930/94658.8 McC B-Available
2.01929/94658.8 McC BLibrary - 7th FloorAvailable

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