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Basic marketing : a managerial approach 10th ed
Author
McCarthy, E. Jerome
Additional Author(s)
Perreault, William D.
Publisher
Homewood, Illinois: Richard D. Irwin, 1990
Language
English
ISBN
0256068658
Series
The Irwin series in marketing
Subject(s)
CONSUMERS
MARKETING-MANAGEMENT
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xviii, 734 p.
Dimension
26 cm
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
01930/94
658.8 McC B
-
Available
2.
01929/94
658.8 McC B
Library - 7th Floor
Available
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