Basic marketing : a managerial approach 10th ed

Author

• McCarthy, E. Jerome

Additional Author(s)

• Perreault, William D.

Publisher

Homewood, Illinois: Richard D. Irwin, 1990

Language

English

ISBN

0256068658

Series

The Irwin series in marketing

Subject(s)

• CONSUMERS
• MARKETING-MANAGEMENT

Notes

-

Abstract

-

Physical Dimension

Number of Page(s)

xviii, 734 p.

Dimension

26 cm

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01930/94	658.8 McC B	-	Available
2.	01929/94	658.8 McC B	Library - 7th Floor	Available