Basic marketing : a managerial approach 8th ed.

Author

• McCarthy, E. Jerome

Additional Author(s)

• Perreult, William D.

Publisher

Homewood, Illinois: Richard D. Irwin, 1984

Language

English

ISBN

0256030197

Series

The Irwin series in marketing

Subject(s)

• CONSUMERS
• MARKETING-MANAGEMENT

Notes

-

Abstract

-

Physical Dimension

Number of Page(s)

xvii,841 p.

Dimension

24 cm

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02439/91	658.8 McC B	-	Unavailable : Removed