Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Learning aid to accompany basic marketing : a mangerial approach 8th ed.
Author
McCarthy, E. Jerome
Additional Author(s)
-
Publisher
Homewood, Illinois: Richard D. Irwin, 1984
Language
English
ISBN
-
Series
-
Subject(s)
MARKETING-MANAGEMENT
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
viii,368p.
Dimension
28 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
00227/90
658.8 McC L
-
Unavailable : Removed
Similar Collection
by author or subject
Basic marketing
Applications in basic marketing
Applications in basic marketing
Readings and cases in basic marketing
Dimensi kualitas jasa yang mempengaruhi keputusan konsumen dalam melakukan pemesanan produk Perusahaan Foto reproduksi Sinar Solo di Solo
Analisis pengaruh saluran distribusi, harga dan promosi terhadap volume penjualan produk pakaian jadi pada PT. New Pondok Busono Garmindo di Surabaya
Pengaruh service quality dan brand image terhadap loyalitas dengan brand image sebagai variabel intervening konsumen sour sally di Supermal Pakuwon Indah Surabaya
Optimalisasi utilitas kendaraan di PT. Borwita Citra Prima