Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Marketing services : competing through quality

Author
  • Berry, Leonard L.
Additional Author(s)
  • Parasuraman, A.
Publisher
New York: The Free Press, 1991
Language
English
ISBN
002903079X
Series
-
Subject(s)
  • CUSTOMER SERVICE
  • MARKETING
  • SERVICE INDUSTRIES-MARKETING
Notes
-
Abstract
Index: p. 205-212
Physical Dimension
Number of Page(s)
xi, 212 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.03062/95658.8 Ber M-Available

Similar Collection

by author or subject
Discovering the soul of service
Kunci sukses bank marketing
Pengaruh kualitas layanan terhadap loyalitas pelanggan UD. Sumber Hidup Madiun
Companywide customer service
Fungsi marketing public relations yang dijalankan marketing executive the prime steak and ribs Surabaya dalam pelaksanaan strategi komunikasi pegemasan pesan pembukaan cabang baru
Pengaruh brand identity terhadap purchase intention melalui trust di UD. Makin Hasil Jember
Analisa pengaruh perceived service quality terhadap customer satisfaction dengan customer value sebagai variabel intervening pada program manajemen pemasaran Universitas Kristen Petra
Peran marketing public relations global english training Surabaya dalam mempromosikan produk perusahaan