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Segmentation and positioning for strategic marketing decisions

Author
  • Myers, James H.
Additional Author(s)
-
Publisher
Chicago, Illinois: American Marketing Association, 1996
Language
English
ISBN
0877572593
Series
-
Subject(s)
  • MARKET SEGMENTATION
  • MARKETING-STATISTICAL METHODS
Notes
-
Abstract
Index: p. 350-358
Physical Dimension
Number of Page(s)
xiii, 358 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02068/01658.802 Mye SLibrary - 7th FloorAvailable

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