Segmentation and positioning for strategic marketing decisions

Author

• Myers, James H.

Additional Author(s)

-

Publisher

Chicago, Illinois: American Marketing Association, 1996

Language

English

ISBN

0877572593

Series

-

Subject(s)

• MARKET SEGMENTATION
• MARKETING-STATISTICAL METHODS

Notes

-

Abstract

Index: p. 350-358

Physical Dimension

Number of Page(s)

xiii, 358 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02068/01	658.802 Mye S	Library - 7th Floor	Available